Inside The Zen Bubble

Regarding the naming of the book In Search of Excellence by Bob Waterman and Tom Peters, Walter Kiechel III writes:

Then, “hastily,” they say, they [Bob and Tom] put together what they called a “thought starter” with the one-word title, “Excellence.”

But -- why that particular word, I wonder?

I’m gonna stick my neck out and say: I’ll bet those guys were under the zen influence at the time. (The pic below is below-up-able.)

P.S. Waterman, Peters and Richard Pascale (all of McKinsey & Company) -- along with Tony Athos (of Harvard Business School) -- developed what eventually became the 7S framework.